Champagne hits new turnover record

It’s official: Champagne shipments have reached a new record in value, while volume sales have crept up almost 2% to total 312.5 million bottles.

champagne_corkAccording to figures for 2015 from the Comité Champagne, the French sparkling wine region’s annual revenue for last year totalled €4.75 billion, a touch higher than last month’s estimates, and greater than the previous record set in 2007, when sales reached €4.56 billion prior to the global financial slowdown.

Speaking to the drinks business in London yesterday, Bruno Paillard, who is President of Comité Champagne’s Communication Commission, said that “Champagne has been very successful in 2015: we have seen an increase in volume that is very close to 2%, but more important is the increase in turnover, which has totalled €4.75 billion – that is huge.”

Paillard ascribed the rise in value to a move up in Champagne prices – “which is mandatory because of the increase in the price of grapes” – as well as “the excellent performance of the LVMH group” – owner of the region’s two biggest brands, Moët & Chandon and Veuve Clicquot, along with high-value labels Dom Pérignon, Krug, and Ruinart, as well as the less expensive marque, Mercier.

Aiding this group’s profitability has been exchange rates, according to Paillard, as LVMH invoice in either the US dollars or Pounds Sterling, meaning that as the value of the Euro has declined relative to these two currencies, the group’s profit has increased.

Although a breakdown of sales in value and volume market-by-market has yet to be released by the Comité Champagne, the organisation sent figures to the drinks business showing that the French market, which has been in decline for the past three years, stabilised in 2015 at 162m bottles.

Paillard said that previous falling sales in Champagne’s domestic market were due to increased taxation reducing people’s disposable incomes – “it was not because people don’t want or like Champagne in France, it was just that they have less money,” he said.

Figures from the Comité Champagne for 2015, with % change compared to 2014:

Total shipments for 2015: 312,521,412 bottles (up 1.7%)

Total revenue €4.75 billion (up 5.5%)

France: 162 million bottles (stable at 0%)

EU countries (other than France): 80.2 million bottles (up 3.3%)

Total exports for 2015: 150.5 million bottles (up 4%)

Figures from the Comité Champagne for 2014, with % change compared to 2013:

Total: 307,132,540 bottles (up 0.7%)

France: 162,262,278 bottles (down 3%)

EU countries (other than France): 78,015,413 bottles (up 5.5%)

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Global Brand Manager - Ableforth’s (Bathtub Gin etc)

ATOM Supplies
Tunbridge Wells, UK

Trade Sales Manager

Wine Source Group
Central London, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Rosé Masters 2018

Deadline : 19th March 2018

The Prosecco Masters 2018

Deadline : 19th March 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more