Beer spa ‘Hop in the Sea’ opens

A spa offering beer baths, hop body wraps and beer-oil massages has opened to cater to beer fans looking to enjoy their favourite drink on the inside and out.

(Photo: Hop in the Sea)

(Photo: Hop in the Sea)

The town of Sisters in the beer-loving US state of Oregon is the home of what appears to be America’s first spa centred around the use of beer in its treatments.

The Hop in the Sea spa, owned by massage therapist Sally Champa, takes inspiration from other beer spas in Europe, including the Austrian brewery that recently opened its own beer hot-tub experience for visitors.

Beer is allegedly meant to help with all sorts of skin ailments, and a dip in a beer bath is said to leave patrons with velvety smooth skin.

But beer also takes a central role in the Hop in the Sea’s other treatments, including the hop-leaf body wrap and beer-infused oil massage.

The spa has ambitions to expand into a chain of “MBIS”, which stands for “Micro Brew-Inspired Spas”, and will begin selling beer beauty products online.

A range of treatments are available at various prices, with the most expensive course costing $125.

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