Millennials dominate US wine, says study

29th January, 2016 by Neal Baker

People aged between 21 and 38 are now the largest wine-drinking cohort in the US, a study from the Wine Market Council has found.

(Photo: Wiki)

(Photo: Wiki)

Millennials now make up 36% of all US wine drinkers, overtaking ‘Baby Boomer’ 51-69 year-olds at 34% for the first time, the WMC survey found.

Generation X – the group aged between 39 and 50 – have been pushed into third place, at just 18%.

The research also found that the average Millennial drinks 3.1 glasses of wine per session, while Gen-Xers are in a close second at 2.4 glasses. Boomers have only 1.9 glasses per session.

Overall, the US consumed 2.5% more wine in 2015 than it did the year before, and the average consumption per American was around 20 bottles annually, the WMC said.

2 Responses to “Millennials dominate US wine, says study”

  1. Steve says:

    Millennials take advantage of modern social media systems like Yelp, Sipscore.com and Facebook to learn about good wines. Trial and error is reduced, so they enjoy better wines.

  2. Bobby G says:

    Millennials are the first generation to grow up with the ‘wine is healthy’ message. They also have benefited from the proliferation of chic wine bars and the incredible increase in inexpensive, good quality vino.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more