‘Dry January’ sees alcohol sales halved in UK

18th January, 2016 by Neal Baker

Supermarket alcohol sales have plummeted in the UK this month as more people than ever seem to be shunning booze for ‘Dry January’.

Supermarket bulk discount offers could be stopped by government legislation

Dry January is “gaining momentum”, according to the company behind the figures (Photo: Wiki)

An average of nearly £1 in every £10 spent in British supermarkets last year was on alcohol, but so far in January this has dropped to just 46p.

Meanwhile, overall drinks sales in just the first two weeks of January are well above the monthly average for 2015, suggesting that more shoppers than ever have swapped alcohol for juices and soft drinks.

Nearly 40% of the money spent in British supermarkets this month has been on drinks, while the average for the whole of last year was around 30%.

Kim Ludlow of price comparison site MySupermarket, which compiled the figures, said that while January is usually considered a “healthy month”, the trend of people turning away from alcohol at the beginning of the New Year is “gaining momentum”.

Alcohol Concern, the charity behind the Dry January campaign, claim that over 2 million people are taking part this year.

But health experts have warned that the campaign could have the opposite effect of what it intends, as people run the risk of binging after their period of abstinence is finished.

One Response to “‘Dry January’ sees alcohol sales halved in UK”

  1. PJH says:

    Comparing January to the whole year rather than last January is rather disingenuous….

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Director of Sales

Matthew Clark
Field based - Hampshire, Dorset, Surrey, Berkshire or West Sussex, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

Marketing Implementation Manager

Matthew Clark
London / Field, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more