‘Dry January’ sees alcohol sales halved in UK

18th January, 2016 by Neal Baker

Supermarket alcohol sales have plummeted in the UK this month as more people than ever seem to be shunning booze for ‘Dry January’.

Supermarket bulk discount offers could be stopped by government legislation

Dry January is “gaining momentum”, according to the company behind the figures (Photo: Wiki)

An average of nearly £1 in every £10 spent in British supermarkets last year was on alcohol, but so far in January this has dropped to just 46p.

Meanwhile, overall drinks sales in just the first two weeks of January are well above the monthly average for 2015, suggesting that more shoppers than ever have swapped alcohol for juices and soft drinks.

Nearly 40% of the money spent in British supermarkets this month has been on drinks, while the average for the whole of last year was around 30%.

Kim Ludlow of price comparison site MySupermarket, which compiled the figures, said that while January is usually considered a “healthy month”, the trend of people turning away from alcohol at the beginning of the New Year is “gaining momentum”.

Alcohol Concern, the charity behind the Dry January campaign, claim that over 2 million people are taking part this year.

But health experts have warned that the campaign could have the opposite effect of what it intends, as people run the risk of binging after their period of abstinence is finished.

One Response to “‘Dry January’ sees alcohol sales halved in UK”

  1. PJH says:

    Comparing January to the whole year rather than last January is rather disingenuous….

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Assistant

Litmus Wine Agencies
Dorking, Surrey

Private Client Sales

Genesis Wines
London, UK

Head of Sales

Bimber Distillery
London

Compliance Manager

Atom Supplies Limited
Tunbridge Well

Customer Services Team Leader

Speciality Drinks Ltd
London

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017

Franciacorta London Festival

London,United Kingdom
2nd Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more