China sees biggest growth in Australian wine exports

21st January, 2016 by Lucy Jenkins

Wine Australia’s latest report revealed exports to China jumped 66% to AUS$370 million in 2015.

australian-wines-1-350x300Overall, the value of Australian wine exports climbed 14% to AUS$2.1 billion in 2015, reaching its highest value since October 2007.

Wine Australia CEO, Andreas Clark said: “Pleasingly, our latest Export Report shows that the value of Australian wine exports grew in each of the top 15 export markets in the year ended 31 December 2015.

“This export growth should be warmly welcomed by the Australian grape growing and winemaking community as it is largely a result of their hard work.

“‘Our global team is committed to working with wine businesses to capture export opportunities and we encourage businesses to contact us to discuss how we can assist them.’

Bottled exports increased by 17% to AUS$1.6 billion and the average value increased by 7% to AUS$5.20 per litre representing 1,517 exporters in 2015 (up from 1,395 in 2014) to 122 destinations.

The strongest growth was seen in China which grew 66% to AUS$370 million. Hong Kong was also the fifth largest market and increased 22% to AUS$132 million. The other three top five destinations were the US (up 4% to AUS$443 million) the UK (Australia’s number one market by volume), which increased 0.2% to AUS$376 million and Canada, which increased 7% to AUS$193 million.

Guy Adams, managing director of Langhorne Creek wine company, Brothers in Arms attributed their export success in the US market to “a significant investment in time and cash”, but also urged other Australian companies interested in cracking the US market, “to be prepared to invest in the travel the market requires for success.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

Events and Trips Manager

Berkmann Wine Cellars
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more