Chile’s potential ‘threatened by mass production’

Chile’s hold on the British wine industry could slip because of the country’s focus on bulk wine production and increasingly hostile price wars, a leading producer has said.

Mario Pablo Silva, managing director of Viña Casa Silva (Photo: Viña Casa Silva)

Mario Pablo Silva, managing director of Viña Casa Silva (Photo: Viña Casa Silva)

Mario Pablo Silva, managing director of Viña Casa Silva, said that “competitive price wars and excessive mass production have threatened the potential of the Chilean wine industry” in the UK, the country’s largest export market.

The United Kingdom receives 23% of all Chilean wine exports, and makes up 17% of all value sales, according to the winery’s figures.

Silva also claimed that the dominance of Cabernet Sauvignon production in Chile is detrimental to other varieties such as Carmenere, which he identifies as having the most potential in new growing sites.

Since 2010, Viña Casa Silva has conducted research into the different terroirs present across Chile, identifying “excellent potential” for cool-coast wines and the Carmenere variety.

“Chile should be championing Carmenere over Cabernet Sauvignon, which currently has the biggest volume production,” he said.

“Chile has to identify its strengths, redefine the category and ensure we are only producing wines of quality.”

The UK imports nearly 900 million litres of wine every year, Silva said, meaning that Chile needs to offer its finest wines in order to compete most effectively.

Silva’s assessment comes Viña Casa Silva announces a new drive with its distributors in the UK to promote its premium wines in an effort to “ensure the longevity of Chilean wine in the UK”.

 

One Response to “Chile’s potential ‘threatened by mass production’”

  1. Josh says:

    Silva is exactly right. If Chile wants to be taken seriously as a source for fine wine then they have to lose the image of being quite the opposite. For years now they have mostly been dismissed as little more than a supplier of wines at the supermarket level and changing that image is going to take a really long time.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Administrative Assistant – Private Clients

Howard Ripley Ltd
Barnes, London, UK

Sales Account Manager

Berkmann
Buckinghamshire, Oxfordshire, Berkshire, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more