Africa maintains pace as fastest growing beer market

8th January, 2016 by Lauren Eads

Africa is set to maintain its pace as the fastest growing global beer market, according to Canadean’s latest Global Beer Trends report.  

FOUR HANDS MALE AND FEMALE TOAST WITH MUGS OF BEER

Africa is predicted to achieve an average growth rate of 5% from 2015 to 2020, ahead of Asia which is expected to grow at an average rate of 3% during the same period.

In contrast, mature markets in the east, west Europe and North America growth of 1% or even less is predicted from 2015 to 2020.

In terms of volume sales, Africa is anticipated to see an incremental increase of more than 37 thousand hectolitres by 2020.

“This notable growth will be fostered by the flourishing economic parameters such as increasing GDP growth rates, fast growing urbanization and above all the rising population with a working age demographic set to surpass that of China and India”, said Piyumika Jayasena, analyst at Canadean.

South Africa is the biggest volume contributor, followed by Nigeria and Angola, while in terms of the per capita consumption Seychelles, Equatorial Guinea and Gabon is set to take the lead consuming more than 100 litres by 2020 respectively.

Zambia is also rapidly increasing its consumption and is expected to surpass Mozambique, Congo (Brazzaville), Ivory Coast, Zimbabwe and Burundi by 2020, while Kenya and Ethiopia are also seeing positive growth.

“The consumption growth in these markets will be stimulated by the consumer migration from home brewed to more commercially brewed beers and consequently towards premium brands”, adds Jayasena. “It will further be backed by the booming population in these markets. It has been an interesting fact to note that brewers are increasingly engaged in producing more innovative non-malt based products to further enhance the consumer base of the regular beer.”

ARicard 0213-47 F_BD

Alexandre Ricard, Pernod Ricard’s chairman

Several big brewers have invested in the continent in recent years, restructuring their brewing interests to capitalise on its growing potential. Speaking in February last year Alexandre Ricard, chairman of Pernod Ricard, said Africa was its next big growth region, predicting that in 10 to 15 years Africa “will be where Asia is today”.

Diageo recently completed a £117m restructure of its business in South Africa, terminating a series of joint ventures with both Heineken and the Ohlthaver & List group, which holds a majority stake in Namibian Breweries. While in January Anheuser-Busch InBev announced plans to list on the Johannesburg Stock Exchange following its £71 billion takeover of SABMiller.

“The secondary listing is also an important step towards our proposed combination with SABMiller, and signals our commitment to South Africa, and the African continent”, the company’s chief executive Carlos Brito said at the time.

5 Responses to “Africa maintains pace as fastest growing beer market”

  1. Aluce says:

    Subscription

  2. Alice says:

    100% in agreement

  3. Le loup de Wall Street says:

    100% ok

  4. Philip Njoroge says:

    Good
    Subscription

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Conviviality
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more