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Justerini & Brooks appoints Quintessentially for Asia PR

The London-based fine wine merchant has hired Quintessentially & Co to manage its branding and customer relations in Hong Kong and China.

Chadwick Delaney, Justerini’s managing director

“Justerini & Brooks has long been the merchant of choice for the international fine wine collector, due to our outstanding portfolio and close relationships with both producers and customers,” commented Chadwick Delaney, managing director of Justerini & Brooks.

“With more and more interest from buyers in Asia, we are looking to further establish our presence here by engaging a strategic PR partner. We are excited to appoint Q&Co who we feel understands our brand and has an impressive knowledge of the luxury market, as well as direct access to individuals within our target audience.”

Founded in London in 1749, Justerini & Brooks has been supplying fine wine to every successive British Monarch since the coronation of King George III in 1761 and established its Hong Kong office 40 years ago.

It is renowned for its collections from the top estates of Barolo, Burgundy, Bordeaux and Germany.

 

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