Vinexpo HK to showcase Italian wine

Vinexpo Hong Kong, the international wine and spirits trade show, will make Italy its guest of honour at the next session on 24-26 May 2016.

Italy ranks second only to France as the country most represented at the show in the past. As part of the partnership, Italian production will be in the spotlight at the next Vinexpo Hong Kong to give more insight into italian wines and spirits.

Details of the programme of talks, tastings and special events, will be released over the coming months.

Guillaume Deglise, Vinexpo CEO, said: “Vinexpo is the partner of the wine and spirits trade. Its objective consists in promoting the vast range of wines and spirits that exists in the world and to develop business opportunities for the producers on an international scale.”

“Naming a country of honour and paying tribute to its production at the same time as helping the country to raise its profile and boost sales is part of Vinexpo’s missions,” he added.

Italy is the world’s leading global exporter of wine by volume, it alternates with France as the world’s top wine producer and it ranks third in the world for wine consumption by volume, Vinexpo said. Italian wine’s main export markets are northern Europe and North America, but China is also importing increasing volumes of Italian wine.

As much as 4.54 million 9-litre cases are exported to the region every year, making Italy the 5th biggest wine supplier to China and 6th biggest to Hong Kong, organisers of the trade show said.