Pernod Ricard appoints new Asia Digital VP

Pernod Ricard has announced the appointment of Xavier Beysecker as its new vice president of digital operations for Pernod Ricard Asia, in a move which has led to two other key promotions within the company.

Pernod Ricard has announced three new internal promotions effective as of 1 November 2015 (Photo: Pernod Ricard)

Beysecker moves into the digital role as of 1 November 2015 having previously been VP of marketing for Absolut at The Absolut Company. He will be based in Hong Kong and report to Philippe Guettat, chairman and CEO of Pernod Ricard Asia.

Beysecker joined the group in 1998 as marketing manager after six years at Nestlé. In 2002, he was appointed marketing and international director of Pernod.

He was named VP of marketing of Pernod Ricard Asia in 2009 and was then appointed to the position of MD of Pernod Ricard Hong Kong 2012, before being named VP of marketing ofr Absolut at The Absolut Company.

One of Beysecker’s main objectives will be “to fully embed the digital roadmap of Pernod Ricard… ensuring the group’s digital strategy in Asia is aligned with the global vision and objectives”.

Beysecker’s appointment leads to a reshuffle within the company, with two further promotions being announced.

Craig Johnson, currently VP of marketing for Malibu and Kahlua at The Absolut Company, moves into the vacated role of VP of marketing for Absolut, while Colin Kavanagh, currently marketing director of Pernod Ricard Brasil, takes over as VP of marketing for Malibu and Kahlua at The Absolut Company.

Kavanagh will be a take a place on the management committee. His replacement at Pernod Ricard Brasil will be announced at a later stage, Pernod Ricard said.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Account Manager

Justerini & Brooks
Edinburgh, UK

Senior Partner Manager - eCommerce

Maverick Drinks
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

THE GREATEST ITALIAN SPARKLING WINES TASTING

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more