Halloween ‘survival guide’ pairs candy with wine

Wine app Vivino has launched a “Halloween survival guide for adults” helping users to pair their favourite wines to the most appropriate candy.

Designed to help wine lovers navigate the sugar fest that is Halloween, the app recommends a suitable pairing for some of the most popular sweets and chocolate bars, from Willy Wonka Nerds and Tootsie Rolls to Kit Kats and Snickers.

Recommendations include pairing a dessert wine, such as Port or Sherry, with a Toostie Roll, and a Snickers or Reeses with a “bold red”, such as a Cabernet Sauvignon, Monastrell or Aglianico.

“Halloween is so focused on kids, but there are parents out there”, Stephen Favrot, vice president of marketing at Vivino told Adweek. “And I’m sure that some of them wouldn’t mind having a glass of wine. The experts behind the chart pinpointed flavour notes found in savoury food, and then matched those to candy using their palates, and tested the results on select members from their 11.4 million-user base. We ate a fair share of candy,” added Favrot.

The list covers 14 popular candies paired with eight different styles of wine. See the info graphic below to see if you agree with its findings.