Graham Norton wine brand hits shelves

19th October, 2015 by Neal Baker

Chat show host Graham Norton has launched his own wine brand in the UK, which has been given an exclusive listing at retail chain Majestic Wine.

Graham Norton, left, with Rob Cameron and Tim Lightbourne of Invivo (Photo: Majestic)

Graham Norton, left, with Rob Cameron and Tim Lightbourne of Invivo (Photo: Majestic)

Graham Norton's Own Sauvignon Blanc bottle shotGraham Norton’s Own Sauvignon Blanc 2015 has been made with the help of New Zealand wine producer Invivo, in which the celebrity has a shareholding.

Invivo has been partnered with the BBC’s flagship chat show The Graham Norton Show since 2011, supplying it with Invivo Awatere Sauvignon Blanc for guests of the programme to drink.

In making the wine, Norton tasted his way through samples with the Invivo team “and blended his ultimate Sauvignon Blanc”, Majestic said.

“After a two hour session, Graham’s preferred blend consisted of equal portions from the Marlborough sub-regions Wairau River and Awatere Valley,” a statement from the retailer said.

Rob Cameron, chief winemaker of Invivo, said: “Our dealings with him showed us he really knows wine. So this year we thought we’d put him in the driver’s seat.”

The 100% Sauvignon Blanc, described as having “tropical fruit” flavours and “a bit of zing”, is retailing for £8.99 per bottle.

In August, Invivo released a promotional video with Graham Norton showing him involved in the blending process.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more