Paul Schaafsma to head Accolade Wines

Accolade Wines has promoted its general manager of the UK and Ireland, Paul Schaafsma, to the position of chief executive officer, succeeding John Ratcliffe who will become deputy chairman.

Paul Schaafsma 3 - October 2012

Paul Schaafsma, new CEO of Accolade Wines

Schaafsma has headed up the largest division of Accolade Wines, the UK and Ireland region, for the past three years. During that time the market share of Accolade Wines in the UK has grown over 70% and Hardys, the leading wine brand in the UK on trade and off trade, has increased its market share by almost 16%.

Prior to joining Accolade Wines, Paul was the driving force behind McGuigan Wines becoming a market leader across the UK and Ireland while he was general manager of Australian Vintage in that region.

Schaafsma takes over from John Ratcliffe, who will become non-executive deputy chairman of the company and will continue to advise on the strategic development of the company, while pursing other business activities.

Accolade Wines currently distributes 35million cases of wine across in 143 countries, totalling AUS$1 billion in sales annually. Following its recent acquisition of Chile’s Viña Anakena, Accolade Wines is now the only wine company with a presence in all the major New World wine regions.

Schaafsma will take up his appointment on 1 October.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more