Pol Roger celebrates eventing link

Champagne Pol Roger has unveiled a new series of advertisements to mark its sponsorship of two highlights of the international three day event calendar.

September sees the house take a leading presence at both the Land Rover Burghley Horse Trials and the Longines FEI European Eventing Championship at Blair Castle 2015. As part of these partnerships, Pol Roger has signed leading British eventers Harry Meade and Laura Collett as ambassadors.

The pair feature in the new advertising campaign, enjoying a glass of Pol Roger in “an exhausted yet satisfied and contemplative state that typifies the emotions of a rider following the immense physical and mental exertion of a day competing at the top level in three day eventing.”

The image is accompanied by a quote from Pol Roger’s most high profile fan, Sir Winston Churchill, who famously said of Champagne: “In defeat I need it, in victory I deserve it.”

Also featured in the photo shoot, which was carried out by specialist equine photographer Hannah Freeland, is Pol Roger’s new Land Rover Defender “Polly”, a bespoke creation and one of the last ever models to come off the production line.

To complement this campaign, the Champagne house has also released a limited edition gift box for the UK market to celebrate its support for the Burghley and Blair events, which together represent Pol Roger UK’s biggest marketing investment to-date.

Click through to the next two pages to view some “behind the scenes” images from the photo shoot, which took place on the Burghley estate in Lincolnshire.

Pol Roger’s “fizzy rascals” Laura and Harry relax after the main shoot…

…before they test out Polly’s off-road skills in the lake at Burghley.