Lafite’s fortunes continue to fade

Château Lafite’s price premium versus its fellow first growths is continuing to fall with Mouton Rothschild and Haut-Brion catching up.

lafite premiumLafite has always maintained at least a small premium over the other four firsts, in July 2003 it stood at 6% although it had risen to 50% by the end of 2007.

Demand from Asian buyers pushed that premium to 129% after the announcement in 2010 that the 2008 vintage would carry the Chinese character for “8” on the bottle.

However, by 2011 the 2008 was already among the worst performers of Lafite’s physical vintages, suffering in the rapidly collapsing fine wine market.

The premium stood at 44% last year and has now slipped further to 35%.

In the meantime, Mouton and Haut-Brion have been gaining ground.

Mouton was given a boost by the Chinese Year of the Sheep this year, while Haut-Brion is perhaps set to narrow the gap further thanks to being the “cheapest” first growth albeit the one with the highest average score – 99.7 – across the four “great” vintages of modern times: 2000, 2005, 2009 and 2010.

Where will Lafite’s premium be next year?

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more