Online wine sales to grow globally

From a small base of just 5%, the global proportion of wine sales carried out online is expected to rise considerably in the coming years, led by Britain and China.

Online wine sales, currently at only 5% of the market worldwide, will begin to grow considerably, researchers claim (Photo: Wiki)

Online wine sales, currently only 5% of the market worldwide, will begin to grow considerably, researchers claim (Photo: Wiki)

According to a study presented at Vinexpo this week, online wine sales are around 600% higher than in 2006, contributing $6 billion (£3.8bn) to the industry.

This route to the consumer will continue to grow and will become increasingly important, the report by Bordeaux’s Kedge Business School said.

Gregory Bressolles, who led the research, said this year would be key to the development of the sector. According to AFP, he said, “The online market will no longer be driven by wine-cellars. It will no longer depend on them… It now depends on buyers.”

Some countries are already ahead of the curve in terms of customers embracing the buying of wine over the internet. For example, online wine sales in the off-trade already account for 11% of the market in the United Kingdom annually, and this figure is currently growing at an exceptional rate this year.

At 28.7%, online sales of alcohol in the first quarter of 2015 recorded the highest quarterly growth for over four years in the UK, analysis by online retail tracker IMRG has shown. This figure includes beer and spirits.

Similarly, 20% of Chinese wine imports are already purchased online, with plenty of room to grow. The report said that other countries, meanwhile, will soon begin catching up. Currently, just 4% of the market in the United States – the world’s largest wine market in terms of both volume and value – is online.

Matching these figures is the percentage of the population in each country that say they have bought wine online. Lowest is the US at 23%, while it is 26% in Britain and over 30% of the population in China.

One Response to “Online wine sales to grow globally”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - Edinburgh

Cadrona Distillery
Edinburgh, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory
UK

Customer Marketing Manager

Bibendum
London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Events Assistant

67 Pall Mall
London, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more