Lam: World is waking up to German Pinot

1st May, 2015 by Lucy Shaw

With three short Burgundy vintages and the subsequent price hikes, savvy consumers are waking up to German Pinot Noir according to chef Martin Lam.

Martin Lam

Speaking to the drinks business at the annual Wines of Germany tasting in London this week, Lam said: “As Burgundy has become so expensive, savvy consumers are now looking outside of the region to places like Germany for their Pinot fix.

“Switched on producers are reacting by labelling their Spatburgungers as Pinot Noir to attract an international audience and sell the wines outside of Germany.

“The new generation of consumers are as happy to buy German Pinot Noir as they are those from New Zealand and Chile. The lighter reds from Pfalz should be chilled down but the top drops….

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