Riedel caters for rosé boom

Riedel is tapping into the popularity of rosé – and supporting the category’s upmarket push – by working with Provençal producers to create the “perfect” rosé glass.

Riedel roséThe new Vinum Extreme Rosé glass was developed in partnership with producers including Château Aix with the aim of designing “the best glass to reveal the bouquet and freshness of rosé wines.”

The end result is a machine-blown glass in a “diamond” shape, which angles sharply outwards before narrowing again at the top. According to Riedel this creates “exceptionally wide evaporation surfaces that intensifies the aromas and silkiness of the wine as it enters the mouth.”

Riedel’s launch follows recent dramatic growth for rosé in certain markets, especially Provençal styles, as a growing number of producers explore the opportunity for more upmarket expressions.

Vinum Extreme Rosé joins a portfolio of Riedel glasses designed with specific wine styles in mind, including Cabernet Sauvignon, Syrah, Pinot Noir, Champagne, oaked Chardonnay, and Sauvignon Blanc/Riesling. Despite the wide range of rosé styles on the market, Riedel suggests that its new glass is suitable “for all rosé wines”.

Available to the trade only from Riedel’s Extreme Restaurant Collection, the Vinum Extreme Rosé glass is priced at £4.49 ex-VAT and comes in boxes of 12.

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