NZ shop gets physical via crowdfunding

Online outlet The New Zealand Cellar has turned to crowdfunding in a bid to raise £35,000 within just two weeks to enable the launch of its first shop.

New Zealand CellarEstablished last year, the New Zealand wine specialist currently offers 200 wines from 72 producers to its customer base across the UK and Europe. Now founder Melanie Brown is looking to develop her business further by transforming an empty retail space in Brixton, south London, into a physical outlet for this portfolio.

An appeal is currently running via crowdfunding platform Kickstarter, with a series of “rewards” for those who pledge money towards the venture. Anyone providing £10 or more will receive a personalized thank you card, while those offering at least £150 will see their name appear on the shops “Founders Board”. In return for a pledge of £1,000, Brown and her team will offer a “Total New Zealand Wine Experience”, featuring an evening of 10 wines.

The £35,000 minimum target will be used to fit out the new shop, which will be open seven days a week. As well as buying wine off the shelf, customers will be able to taste and buy any of 12 wines from a daily offer by the glass or carafe.

“We want to create a retail space here that the New Zealand wine industry would be proud of,” explained Brown. “By pledging to support us in becoming London’s first New Zealand wine retail outlet people will be helping to grow the reputation of premium New Zealand wine in the UK and giving it the recognition it deserves.

“If we can change the perception of just a small group of consumers each week and educate them to spend a few extra pounds on fine NZ wine, our goals will be achieved.”

This retail venture marks the latest in a flurry of crowdfunding offers by various sectors of the drinks trade. Last year English wine, beer and cider producer Chapel Down raised almost £4 million, which will support its move to double production.

Meanwhile last month saw New Zealand producer Invivo Wines break a record for the country’s highest ever crowdfunding total, which the company will use to expand exports.



Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Assistant

Bancroft Wines Ltd
London, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more