Kopparberg launches frozen pouch

Claiming to be “the world’s first frozen cider”, Kopparberg is set to launch a range of flavoured frozen beverage pouches designed to accompany the improving weather.

KopparbergAvailable in the UK off-trade from 4 May, the Strawberry & Lime and Elderflower & Lime flavoured beverages are said to be tapping into the “American trend for frozen drinks”, according to the brand.

The 4.0% abv drinks take at least 8 hours to freeze and are recommended to be served with the garnish of a lime wedge for the Strawberry & Lime flavour or a slice of cucumber for Elderflower & Lime.

Kopparberg claims that the brand extension was inspired by “an April Fool’s prank shared with the Kopparberg online community” last year that showed a Kopparberg ice-lolly “quickly turning into a national phenomenon”.

Jodie Alliss, brand manager at Kopparberg says: “The demand for a frozen variation of Kopparberg was outstanding so we’re thrilled to be able to launch the new product for summer 2015.

“Offering the ultimate summer refreshment and resonating with a slightly older audience, Kopparberg Frozen Fruit Cider takes the brand’s offering to the next level. We’ll be supporting the launch with PR and social media from spring into summer.”

The 250ml pouches will be available in 1,000 UK supermarkets and convenience shops, retailing at an RRP of £2.99.

3 Responses to “Kopparberg launches frozen pouch”

  1. Alan Radom says:

    Pointless

  2. Luke Chamberlain says:

    mmm yummy

  3. James Sedghi says:

    OMG This is one of my faves <3

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more