Johnnie Walker reveals futuristic glass

To celebrate the Johnnie Walker and ginger ale serve, the brand has unveiled “The Boldest Glass”, a drinking vessel that can transmit audio into the drinker’s ear as they sip.

IMG_4325

The glass uses “bone conduction technology” to send sounds into the drinker’s ears (Photo: Johnnie Walker)

The technology, which can send vibrations from the glass through the lower jaw and directly to the drinker’s inner ear, allows people to hear sounds engineered to enhance the brain’s perception of the flavours of the Johnnie and ginger serve.

A spokesperson for the brand said, “This is an industry first marrying music and drinks in an intimate fashion that opens up possibilities for future collaborations and exploring the glass’ potential further.”

The glass was co-developed by a company of sensory scientists known as Condiment Junkie. Creative director Russell Jones said: “The sound was created specifically to highlight the warm and spicy notes in the drink, after research showed that angular sounds dial up the heat of the ginger, resulting in an even bolder serve.”

The surface of the glass is turned into a speaker, creating the minute vibrations. When the glass is touched to the teeth, these vibrations transfer from the glass through to the inner ear.

The glass, along with a Johnnie and ginger serve, can be sampled upon request in London bar Call Me Mr Lucky, for one month from Friday 10th of April.

It is the latest gimmick from the Scotch brand, following on from their Johnnie Tan Leather Brogues – shoes that have a concealed space in their heel to fit in a miniature bottle of Johnnie Walker Red Label.

Oscar Ocaña, Johnnie Walker brand director, said of the musical glass: “This could potentially be a revolution within a culture that hasn’t changed in decades. The glass is set to give drinkers a glimpse of what bar culture could be like in the future and we’re so excited for drinkers to experience the boldest version ever of a Johnnie and ginger.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Representative - Private Customers

Corney and Barrow
Central Hong Kong, HK

Export Manager UK On Trade

AdVini
Home based in London or the South East, GB

Global Head of Marketing

ATOM Brands
Tunbridge Wells, GB

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more