Johnnie Walker reveals futuristic glass

10th April, 2015 by Neal Baker

To celebrate the Johnnie Walker and ginger ale serve, the brand has unveiled “The Boldest Glass”, a drinking vessel that can transmit audio into the drinker’s ear as they sip.

IMG_4325

The glass uses “bone conduction technology” to send sounds into the drinker’s ears (Photo: Johnnie Walker)

The technology, which can send vibrations from the glass through the lower jaw and directly to the drinker’s inner ear, allows people to hear sounds engineered to enhance the brain’s perception of the flavours of the Johnnie and ginger serve.

A spokesperson for the brand said, “This is an industry first marrying music and drinks in an intimate fashion that opens up possibilities for future collaborations and exploring the glass’ potential further.”

The glass was co-developed by a company of sensory scientists known as Condiment Junkie. Creative director Russell Jones said: “The sound was created specifically to highlight the warm and spicy notes in the drink, after research showed that angular sounds dial up the heat of the ginger, resulting in an even bolder serve.”

The surface of the glass is turned into a speaker, creating the minute vibrations. When the glass is touched to the teeth, these vibrations transfer from the glass through to the inner ear.

The glass, along with a Johnnie and ginger serve, can be sampled upon request in London bar Call Me Mr Lucky, for one month from Friday 10th of April.

It is the latest gimmick from the Scotch brand, following on from their Johnnie Tan Leather Brogues – shoes that have a concealed space in their heel to fit in a miniature bottle of Johnnie Walker Red Label.

Oscar Ocaña, Johnnie Walker brand director, said of the musical glass: “This could potentially be a revolution within a culture that hasn’t changed in decades. The glass is set to give drinkers a glimpse of what bar culture could be like in the future and we’re so excited for drinkers to experience the boldest version ever of a Johnnie and ginger.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, GB

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more