Global ‘renewed interest’ in Australian fine wines

Renewed interest in the Australian wine is now being reflected in rising export figures, according to a report by the Australian Grape and Wine Authority (AGWA).

AustraliaAustralia has seen a rise of 3.6% in volume and 3.9% in value of wine exports in the 12 months to the end of March 2015, according to the organisation’s Wine Export Approval Report March 2015.

“Some of the strongest growth is seen in the premium price segments and we’ll be continuing to champion Australia’s finest wines in our global marketing activities”, said AGWA’s CEO, Andreas Clark. “While the above A$7.50 price segment accounts for just 5% of total export volume, the value share is considerably higher at 27%.”

Clark also mentioned the Asia market’s role in increasing demand for higher end wines.

‘Asia continues to be a key driver of growth with more than half of exports in the above A$7.50 per litre segment shipped to Asian markets (up 13%) with the average value of exports to Asia A$18.77 per litre. The biggest Asian market is still China but Japan has also seen strong growth as has emerging Asian markets such as Thailand, Malaysia, Taiwan and the Philippines.”

Andrew Caillard MW, who established the Australian fine wine classification system, Langton’s agrees in an earlier db article.

“Australia is really making its best wine now. We’re seeing iconic vintages year after year and Asia, especially China, is leading the demand for top-end wine. We’ve always kept our prices competitive too so that buyers know they’re getting excellent wine at a decent price.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

London Account Manager

Speciality Drinks
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Off-Trade Account Manager

Justerinis & Brooks
London, UK

Vinitaly 2019

Verona,Italy
7th Apr 2019

The Wine & Spirits Show

London,United Kingdom
12th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more