Global ‘renewed interest’ in Australian fine wines

Renewed interest in the Australian wine is now being reflected in rising export figures, according to a report by the Australian Grape and Wine Authority (AGWA).

AustraliaAustralia has seen a rise of 3.6% in volume and 3.9% in value of wine exports in the 12 months to the end of March 2015, according to the organisation’s Wine Export Approval Report March 2015.

“Some of the strongest growth is seen in the premium price segments and we’ll be continuing to champion Australia’s finest wines in our global marketing activities”, said AGWA’s CEO, Andreas Clark. “While the above A$7.50 price segment accounts for just 5% of total export volume, the value share is considerably higher at 27%.”

Clark also mentioned the Asia market’s role in increasing demand for higher end wines.

‘Asia continues to be a key driver of growth with more than half of exports in the above A$7.50 per litre segment shipped to Asian markets (up 13%) with the average value of exports to Asia A$18.77 per litre. The biggest Asian market is still China but Japan has also seen strong growth as has emerging Asian markets such as Thailand, Malaysia, Taiwan and the Philippines.”

Andrew Caillard MW, who established the Australian fine wine classification system, Langton’s agrees in an earlier db article.

“Australia is really making its best wine now. We’re seeing iconic vintages year after year and Asia, especially China, is leading the demand for top-end wine. We’ve always kept our prices competitive too so that buyers know they’re getting excellent wine at a decent price.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory
UK

Customer Marketing Manager

Bibendum
London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more