Beringer launches sampling strips

10th April, 2015 by Lucy Shaw

Beringer Vineyards in California is pioneering a try before you buy scheme where consumers can sample three of its wines in supermarkets via “taste strips”.

Containing the flavours found in Beringer Chardonnay, Cabernet Sauvignon and White Zinfandel, the strips will be available at shelf-mounted self-service “taste stations” at Kroger grocery stores across 20 states.

Brand owner Treasury Wine Estates chose to offer taste strips of the trio as they are the Napa Valley estate’s best-selling wines across its range.

The sealed packets contain a plastic strip coated with nonalcoholic flavouring matching that of each of the three wines.

“We’re proud of the research that has gone into what we know will be a category-changing addition,” said Tammy Ackerman, senior brand manager for Beringer.

“This is the type of innovation….

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One Response to “Beringer launches sampling strips”

  1. Liam Young says:

    If we needed any more proof that the wine industry is exactly that and is driven by chemical reaction versus the art of making, I think this would be it, no? Will blind tasting with glasses soon become a thing of the past? Will reviewers have to identify that they tasted from a strip as opposed to an actual liquid?

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