China leads fine wine bounceback

18th February, 2015 by Gabriel Stone

Consumers worldwide are returning to the fine wine market, whose recent downturn has seen a welcome exodus of many less reputable investment funds, according to one major player in this sector.

“In the last six months we’ve been selling a lot more into China; that’s all coming back now,” reported Rodney Birrell, director of The Wine Investment Fund, which has offices in London, Bermuda, Hong Kong and Zurich.

In line with this recovery, the fund’s investment manager Chris Smith recorded a “very good” period of business from this market ahead of Chinese New Year, “certainly better than last year,” he noted.

However, Birrell pointed to an important shift in the type of Chinese customer looking to buy into the fine wine market. “It’s going to consumers rather….

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