Kirin to reimburse misled consumers

Anheuser-Busch, the producer of Kirin beer in the US, could be forced to pay out thousands to deceived drinkers after a lawsuit over product information was settled out of court.

Kirin

An agreement between Kirin and two consumers behind the class action suit sees the brewer accept responsibility for misleading customers into believing that the beer sold in the US was brewed in Japan.

In reality, the beer is brewed and bottled under license by Anheuser-Busch, the American arm of drinks giant AB InBev, in Los Angeles and Williamsburg.

As a result, the company could be forced to pay out a maximum of $50 (£33) to each household affected if receipts for enough purchases over the last five years can be provided.

A maximum of $12 per household will still be made available for customers who can’t provide receipts.

Consumers who purchased Kirin between October 25 2009 and December 17 2014 are entitled to receive 50 cents (£0.33) per six-pack of bottles; $1 (£0.66) per 12-pack of bottles; or 10 cents (£0.07) for each individual bottle or can.

Though information about the product’s true origin appears in small print on bottles and cans, the complainants pointed out the omission of product information on the outside packaging.

Claims can be sent by mail to the Kirin Brewery of America in Los Angeles, which is also setting up an online registration site for people to register for compensation.

One Response to “Kirin to reimburse misled consumers”

  1. HowardB says:

    This was a pretty dumb lawsuit.
    The label _clearly_ states where the beer is made, as do the labels of other former “import” brands now brewed in the USA or Canada (Bass Ale, Foster’s Lager, Guinness Extra Stout, Beck’s, Red Stripe, Kingfisher, and others).

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