Maker’s Mark sued over handmade claim

Beam Suntory’s Bourbon brand Maker’s Mark is being sued by consumers for false advertising over its claims to be handmade.

Two Californian consumers – Safora Nowrouzi and Travis Williams – are taking legal action against the popular Bourbon, a bottle of which they each purchased “under the false impression that the whisky was of superior quality by virtue of being handmade”, according to the suit.

The suit reads, “Defendant promotes its whisky as being ‘handmade’ when in fact defendant’s whisky is manufactured using mechanized and/or automated processes, which involves little to no human supervision,….