Chinese investor buys Swartland Winery

Chinese investors are seeking wineries outside of France with tech entrepreneur William Wu buying a controlling stake in the Swartland Winery in South Africa.

Vineyard land at the Swartland Winery

As reported by Bloomberg, Wu, who has lived in South Africa since the ‘80s, has acquired a 51% share in the winery in the country’s trendy Swartland region for an undisclosed sum.

Wu will be made chairman of the 64-year-old winery in Malmesbury, which produces 24 million bottles of wine a year from grapes sourced across 3,600 hectares.

“The market is in China where I have a ready demand for the quality and volume of wine Swartland produces,” Wu said in the statement.

Having originally favoured the classic Old World regions of Bordeaux and Burgundy, Chinese investors are developing a thirst for South African wineries.

In addition to the Swartland Winery, Wu has a stake in Veenwouden winery in Paarl. He is keen to focus on red wine production to cater to Chinese palates.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK

Accountant

Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

Spiritrade
London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Vivino
Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd
London

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020
Click to view more