Chinese group buys Bordeaux estate

Chinese interest in Bordeaux appears buoyant following reports that one of the country’s major hotel firms has agreed to buy Cadillac estate Château de Birot.

Château de Birot

Château de Birot

New Century Tourism Group, which claims to be among the 20 largest hotel operators in China and also boasts a real estate division, is understood to have agreed a provisional deal through Christie’s Real Estate to acquire the 37-hectare property.

Located 35 kilometres south of the city of Bordeaux, Château de Birot was established in the 18th century and has been owned since 1989 by the Fournier-Casteja family, who have carried out a major renovation programme in recent years.

The estate has targeted significant commercial energy at the Chinese market, and last year its 2008 vintage was selected by online retailer Wangjiu as the wine most suited to the Chinese palate. This resulted in the entire 12,000 bottle allocation selling out within a month of being listed on the Wangjiu website.

The details of the deal to buy Château de Birot have not been made public, but New Century Tourism Group’s extensive hotel network across China is likely to prove a useful route to market for its new wine asset.

Although the earlier flurry of Bordeaux château acquisitions came under scrutiny as part of a wider corruption crackdown among Chinese government officials, there remain signs of interest in acquiring French wine estates, especially those in Bordeaux.

Although the majority of these purchases focus on estates such as Château de Birot, which sit outside the major Bordeaux classification systems, last year saw the Rolland family’s Pomerol property Le Bon Pasteur sold to a Chinese businessman.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more