Tokaji: a wine for HK connoisseurs?

One Tokaji producer thinks the Hungarian region’s wines, particularly the famous sweet Aszú, should be finding space among the cellars of knowledgeable Asian collectors.

Holdvolgy1Pascal Demko, owner of the Holdvölgy winery in the famous region, told the drinks business that, as a one of the world’s great wine styles, Tokaji deserves to be getting more attention in Asia but that it will have to be built on gaining credibility through reliable quality and a focus on top restaurants.

“These are wines for collecting and they can age and develop for hundreds of years,” he said.

As with Domäne Wachau, Demko and his winery have an uphill struggle when it comes to raising awareness of the wine and the region and this is further compounded by the “little media coverage” that Tokaji generally gets in comparison to others, not helped by the “little volume” it has anyway.

As Demko pointed out though, “the Hungarian government recognises the huge potential in the image of the Tokaji name, the quality, art and culture that it represents.

“There has been a huge effort to promote Tokaji but it only makes sense if reliable quality backs up the marketing.”

For Demko, the first move is to “gain credibility,” first and foremost with “sommeliers and in restaurants praised for their food and wine selection.”

That sommeliers are always looking to differentiate themselves with new wines and flavours if of course a help but Demko is also keen to target chefs themselves and “inspire the creators”.

As to getting the wine into the glasses of consumers, Demko is confident due to the “curious and open-minded” attitude many have and is particularly pleased to see the “look of amazement on their face when tasting the sweet wines.”

However, it can be too much of a good thing and “sometimes it’s too sweet for them”, on the other hand many “adore it” too and, as he points out, “luckily we have less sweet wines too.”

One Response to “Tokaji: a wine for HK connoisseurs?”

  1. peter vinding-diers says:

    Very good, and Bravo Pascal Demko.
    If the Tokaji growers would stop stabbing each other in the back and start working together, half the road would have been covered.
    Only a now generation with a different approach can do this
    Peter Vinding-Diers

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

International Bulk Wine & Spirits Show (IBWSS)

25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more