Tokaji: a wine for HK connoisseurs?

17th November, 2014 by Rupert Millar

One Tokaji producer thinks the Hungarian region’s wines, particularly the famous sweet Aszú, should be finding space among the cellars of knowledgeable Asian collectors.

Holdvolgy1Pascal Demko, owner of the Holdvölgy winery in the famous region, told the drinks business that, as a one of the world’s great wine styles, Tokaji deserves to be getting more attention in Asia but that it will have to be built on gaining credibility through reliable quality and a focus on top restaurants.

“These are wines for collecting and they can age and develop for hundreds of years,” he said.

As with Domäne Wachau, Demko and his winery have an uphill struggle when it comes to raising awareness of the wine and the region and this is further compounded by the “little media coverage” that Tokaji generally gets in comparison to others, not helped by the “little volume” it has anyway.

As Demko pointed out though, “the Hungarian government recognises the huge potential in the image of the Tokaji name, the quality, art and culture that it represents.

“There has been a huge effort to promote Tokaji but it only makes sense if reliable quality backs up the marketing.”

For Demko, the first move is to “gain credibility,” first and foremost with “sommeliers and in restaurants praised for their food and wine selection.”

That sommeliers are always looking to differentiate themselves with new wines and flavours if of course a help but Demko is also keen to target chefs themselves and “inspire the creators”.

As to getting the wine into the glasses of consumers, Demko is confident due to the “curious and open-minded” attitude many have and is particularly pleased to see the “look of amazement on their face when tasting the sweet wines.”

However, it can be too much of a good thing and “sometimes it’s too sweet for them”, on the other hand many “adore it” too and, as he points out, “luckily we have less sweet wines too.”

One Response to “Tokaji: a wine for HK connoisseurs?”

  1. peter vinding-diers says:

    Very good, and Bravo Pascal Demko.
    If the Tokaji growers would stop stabbing each other in the back and start working together, half the road would have been covered.
    Only a now generation with a different approach can do this
    Peter Vinding-Diers

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more