HK wine registration programme launches

The Hong Kong Quality Assurance Agency’s Wine Registration programme has been officially launched.

HKQAA launch

r Dr Hon. Lo Wai Kwok, chairman of the HKQAA, David Wong, deputy secretary for Commerce and Economic Development and Dr Michael Lam, CEO of the HKQAA officiated the kick-off ceremony of the Hong Kong Wine Registration Label.

As previously explained by the drinks business, the programme is aimed at combatting counterfeiting and giving consumers increased confidence in the wines they are buying.

Officially launched at the Hong Kong Trade Development Council’s Wine and Spirits fair last week, the chairman of the HKQAA, Dr Lo Wai Kwok, said he was “glad” to announce the launch of the scheme which he hoped would “give consumers confidence in choosing a trustworthy wine provider,” as well as praising the “positive attitude and commitment” of the 29 companies that have so far signed up to the scheme.

He concluded: “I firmly believe it will be of great benefit, provide a competitive edge and enhance our position as a global wine hub.”

HKQAA CEO, Dr Michael Lam, added that he hoped the programme would encourage “more communication between wine producers and consumers” as well as helping to “raise awareness of combating counterfeit wines.”

4 Responses to “HK wine registration programme launches”

  1. ilona says:

    I´m very happy with this initiative. Global product authentication service will be THE solution to fight counterfeit. Counterfeit will allways exist, but with the Global product authentication service, as we offer, the consumer can decide whether he wants the counterfeit product or not. With a product authentication service, as well the Brand as the consumer is protected against counterfeit. Well Done Hong Kong!!

  2. John says:

    Great initiative, but QR Codes are very easy to copy, so how will consumers make sure it’s an authenic product?

  3. Fanny says:

    Here is the scheme website:

  4. Tony says:

    I strongly support efforts to overcome the counterfeiting of wine.
    The HKQAA suggest they have the means to prevent copying etc.of the QR Code etc., I hope this is the case as the credibility of the scheme must be a prime objective.
    This has far reaching ramifications as one of your respondents suggests the opportunists will consider ways to get around the registration or having questionable products sold under the scheme. To be fool proof the scheme will need several checks and balances in place.
    Some of the worst wine I have ever tasted was sold under reputable brands; were they counterfeit or just bad wines? This scheme doesn’t provide any quality guarantee so it is still a case of buyer beware.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more