Fücking beer causes offence

A beer supposedly named after the town of Fücking in Austria has sparked a new round of complaints after its ads appeared on the website of a political party.

fucking hell beerWith its creators claiming the beer is named after the infamous Austrian town, “Fucking Hell” (“hell” meaning “light” in German) has caused headaches since it launched in 2011 with a trademark even being denied originally until its creators got approval from the EU Trademark Authority.

This time the beer was being promoted on the website of a fringe right-wing party in Austria, The Freedom Party.

The party’s headquarters is based in the district of Schaerding in Upper Austria and Fücking is the neighbouring district. The Freedom Party claimed it was showing “solidarity” with its neighbours by promoting the beer.

The town of Fücking shot to fame (of a sort) some years ago when it was named in a list of rude sounding places around the world.

Since then the town has had to endure multiple thefts of its town signs, with a wonderfully unaware town mayor despairing to foreign journalists (no doubt struggling to hide their giggles): “Twelve or 13 Fucking town signs have been stolen. We’ve taken to fixing them with concrete, welding and rivets.”

The German towns of Pissen, Petting and Kissing are also said to have the same problem.

Incidentally though, despite hitting the papers in a small way it is unclear whether it was the beer’s name or the platform on which it was promoted which caused the most upset.

One Response to “Fücking beer causes offence”

  1. GusG says:

    Fcukin Brill!”, ya couldnae make it up!!
    Send me a crate and I’ll become your Ambassador, right here in SCOTLAND!
    If my Family in Ireland, can have FECKIN IRISH WHISKEY, surely we can have
    Fucking Great Beer in SCOTLAND, as well as in Germany?
    At least, those guys know how to make “Decent Beer”, what’s in a name, eh? 🙂

    “Parcel of Rogues in a Nation” 🙂 XO

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

Assistant Buyer

Liberty Wines
London, UK

Partner Development Manager

Maverick Drinks
Tunbridge Wells, UK

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more