Fücking beer causes offence

21st November, 2014 by Rupert Millar

A beer supposedly named after the town of Fücking in Austria has sparked a new round of complaints after its ads appeared on the website of a political party.

fucking hell beerWith its creators claiming the beer is named after the infamous Austrian town, “Fucking Hell” (“hell” meaning “light” in German) has caused headaches since it launched in 2011 with a trademark even being denied originally until its creators got approval from the EU Trademark Authority.

This time the beer was being promoted on the website of a fringe right-wing party in Austria, The Freedom Party.

The party’s headquarters is based in the district of Schaerding in Upper Austria and Fücking is the neighbouring district. The Freedom Party claimed it was showing “solidarity” with its neighbours by promoting the beer.

The town of Fücking shot to fame (of a sort) some years ago when it was named in a list of rude sounding places around the world.

Since then the town has had to endure multiple thefts of its town signs, with a wonderfully unaware town mayor despairing to foreign journalists (no doubt struggling to hide their giggles): “Twelve or 13 Fucking town signs have been stolen. We’ve taken to fixing them with concrete, welding and rivets.”

The German towns of Pissen, Petting and Kissing are also said to have the same problem.

Incidentally though, despite hitting the papers in a small way it is unclear whether it was the beer’s name or the platform on which it was promoted which caused the most upset.

One Response to “Fücking beer causes offence”

  1. GusG says:

    Fcukin Brill!”, ya couldnae make it up!!
    Send me a crate and I’ll become your Ambassador, right here in SCOTLAND!
    If my Family in Ireland, can have FECKIN IRISH WHISKEY, surely we can have
    Fucking Great Beer in SCOTLAND, as well as in Germany?
    At least, those guys know how to make “Decent Beer”, what’s in a name, eh? 🙂

    “Parcel of Rogues in a Nation” 🙂 XO

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more