Top 10 Scotch whisky brands3rd September, 2014 by Lauren Eads
With Scotch whisky continuing to dominate the global spirits sector, we countdown the world’s 10 largest Scotch whisky brands by volume.
With China’s clampdown on gift giving and spending and the upcoming Scottish referendum on independence Scotch whisky has endured a tumultuous year.
Scotch whisky exports to China dropped by 30% last year according to the Scotch Whisky Association (SWA), however strong sales in the US, France, Brazil, Mexico and Poland appeared to counteract this drop boosting the category’s overall performance in 2013 by 3%.
Despite an increasingly challenging market, the category has continued to show positive growth with the majority of top 10 brands increasing their volumes in 2013.
Johnnie Walker this year broke through the 20 million case mark for the first time increasing its volumes by a whopping 10.5%, streaking ahead of its closest stablemate by some 14 million cases and securing its place as the biggest Scotch whisky brand in the world.
Based on data collected by Intangible Business and the drinks business, these are the biggest Scotch whisky brands by volume, which importantly enjoy a globally distribution.
Scroll through to see the world’s biggest internationally distributed Scotch whisky brands by volume…