Thai sommeliers threatened with jail

1st September, 2014 by Lucy Shaw

Thai sommeliers could be sent to jail for recommending wine to consumers after midnight if new draconian laws on alcohol promotion are given the green light.

The Sky Bar at Sirocco

The Sky Bar at Sirocco

As reported by Time, local officials in the Thai city of Chaing Mai met this week with representatives from the hospitality industry to discuss the new measures.

If the legislation were to go ahead, after midnight verbal promotion of alcohol, including a sommelier recommending a wine to a customer, could result in six months in prison.

In addition, post midnight, alcohol and happy hour advertising would be banned, along with glasses and ashtrays sporting drinks brand logos.

“This law was put into effect due to the rapidly growing costs of alcohol to this nation,” second lieutenant Taweesak Jintajiranan told the Chiang Mai City News.

Thai residents have taken to social media to voice their anger at the proposed measures, originally set out in the 2008 Alcohol Control Act, which have thus far never been enforced as they are viewed as unworkable in a country so dependent of tourism.

“It won’t last if they ever do enforce it. Give it a few months and they’ll have to change the stupid law,” a bar owner in Chiang Mai who wished to remain anonymous, told Time.

The tourism industry is worth up to US$60 billion annually, with Thailand welcoming over 20 million foreign visitors each year.

“I don’t think we’ll see an immediate effect on tourism because Thailand’s reputation for vibrant nightlife continues, whatever the reality is,” Joe Cummings, author of the Lonely Planet Guide to Thailand told Time, adding, “Thais are among the most clever people in Asia when it comes to finding legal loopholes.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more