Super Tuscan Tiganello is ‘under-priced’

4th September, 2014 by Tom Bruce Gardyne

Berkmann’s Alex Canneti explains the pricing behind the famed Super Tuscan, and why Italy’s fine wines are stealing share from the French.

5e0d8624-fd03-436d-932f-dc2eb9b8d2ca.“For me Tignanello is under-priced,” says Alex Canneti, Antinori’s UK brand manager.

“And it’s under-priced for a reason, because the Antinori family don’t want it to be traded. They want to see it in restaurants all over the world from Los Angeles to Taiwan. Whereas Solaia is a more trade-able wine that’s given to négociants and sold sur place.”

Italian fine wine’s success has been at the expense of the French, reckons Canneti.

“It’s very much due to the failure of the Bordeaux fine wine market. A lot of people have turned to Italy because the pricing’s more stable and there are fewer wines to look at with your Sassicaia’s, Ornellaia’s and Tignanello’s. Compared to overheated Bordeaux, the prices make sense, and I think the wines are generally getting better.”

As for en primeur: “We wouldn’t have done it five years ago, now it’s a solid business,” says Canneti.

“We sell good volumes to the John Armit’s and Fine & Rare’s of this world. It’s been quite a sudden, big jump, and that’s because of the decline of Bordeaux.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more