18th September, 2014 by Lauren Eads
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The wine industry is “peculiar, fragmented, confusing and impenetrable”, has done little to further its growth and lacks innovation, according to one of the UK’s foremost figures in advertising.
Sir John Hegarty at the WSTA annual conference yesterday
That is what Sir John Hegarty, the man behind iconic adverts including Johnnie Walker’s “keep walking” campaign and Levi 501’s famed laundrette advert, told delegates at the Wine and Spirit Trade Association’s (WSTA) annual conference yesterday.
Hegarty, whose career in the advertising industry spans six decades, was knighted in 2007 for his services to the industry and holds a close association to the wine industry as the owner of a vineyard in the Languedoc where he produces his Hegarty Chamans wine.
Despite his investment in wine, he….
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