Burgundy land offers reach fever pitch

The desire to own vineyard land in Burgundy has reached fever pitch, with one producer in the region comparing it to buying a piece of the Eiffel Tower.

LVMH paid a reported €100m for the 8.66-hectare Clos des Lambrays

LVMH paid a reported €100m for the 8.66-hectare Clos des Lambrays

Speaking to the drinks business during a lunch at London-based fine wine merchant Berry Bros & Rudd last week, Beaune-based Olivier Bernstein said:

“The price of vineyard land in the region has reached cult status. Everyone wants in on a slice of the grand cru and premier cru action.

“Demand is really crazy at the moment and the price per hectare is so high – I’ve heard rumours of offers for grand cru land being made at €48m per hectare.”

Bernstein revealed that interest in the land was coming from all over the world: “There has been interest from Chinese, Japanese and American businessmen – buying a prime plot of land in Burgundy is like buying a piece of the Eiffel Tower,” he said.

Olivier Bernstein

Olivier Bernstein

“Bordeaux’s crazy pricing lately has helped bring people back to Burgundy. Demand for the wines has increased due to small yields over the last four years. The price of land in Mazis-Chambertin has gone up five times in the last two years,” he added.

In addition to foreign entrepreneurs, there has also been a recent surge in interest in buying land in Burgundy closer to home, with French luxury goods giant LVMH snapping up Clos des Lambrays earlier this year for a reported €100m.

The company’s first acquisition in Burgundy, at 8.66 hectares, LVMH paid €11.5m per hectare for the privilege. Château Latour owner François Pinault is also reportedly interested in buying land in the region.

Bernstein owns 0.2 hectares in Mazis-Chambertin and also owns a plot in Gevrey-Chambertin Les Champeaux. He reports that the price of premier and grand cru grapes in Burgundy has doubled over the last 7 years.

“It would be impossible to do what I did seven years ago now, so I was lucky I bought the land when I did,” he told db.

The average price of a hectare in Bordeaux’s Pauillac region is €2m, while the average price for the same amount of land in grand cru Burgundy stood at €4m in 2013.

Bernstein’s first vintage was 2007. He now produces six Grand Crus from the Côte de Nuits, along with small amounts of white from Meursault, Puligny and Corton-Charlemagne.

2 Responses to “Burgundy land offers reach fever pitch”

  1. Evan says:

    The writer left out a small but crucial detail; LVMH paid 11.5 MILLION euros per hectare, not 11,500 euros.

  2. Susan Lloyd says:

    Come down to New Zealand to sunny Marlbrough!
    Affordable vineyards, reliable climate, lovely friendly Kiwis!
    I have a beautiful 1O hectare vineyard in the best vineyard area in Marlbrough – it could be yours for a lot less than 11.5 million euros per hectare!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK


Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020

Sangiovese Reset

London,United Kingdom
3rd Mar 2020
Click to view more