Minaj Moscato ‘revolutionising’ industry

US pop star Nicki Minaj believes her sparkling Moscato brand is on its way to revolutionising the wine industry.

Nicki Minaj

Monthly sales of her Myx Fusions sparkling Moscato brand, which Minaj became part owner of last year, have grown 500% in six months with distribution expanding from nine to 42 US states with the single-serve drink becoming on of the fastest growing “ready to drink” beverages on the US market.

She said: “I’m passionate about MYX and am always thinking of new ways to integrate it into my projects in an organic way. I told everyone that MYX was going to revolutionize the wine industry and we are on our way.”

As well as being one of the brand’s main shareholders and a member of its Board of Directors, Minaj is consulted on each new flavor and its packaging.

The American rapper recently made a reference to her Moscato endeavour in the song “Bang Bang”, featuring Jessie J, Nicki Minaj and Ariana Grande, in which Nicki raps: “It’s MYX Moscato/It’s frizz in the bottle/It’s Nicki full throttle”. 

Mona Scott-Young, co-owner and chief marketing officer for the brand said: “Nicki is a savvy businessperson and she has been an instrumental factor in the brand’s tremendous growth. Her business acumen is helping to turn the signature cobalt blue MYX Fusions bottle into gold.”

Housed in 6oz electric blue crown-capped bottles, the range comprises three flavors: Original Moscato, Coconut & Moscato, and Peach & Moscato.

Minaj isnt’ the first to jump on the Moscato bandwagon – a varietal which has been gaining popularity, particulaly among young, female drinkers.

Californian wine giant E&J Gallo released two Moscato wines onto the UK market earlier this year aimed at fashion conscious young women and carrying the tag line, “this season’s must have wine” in a nod to the fashion world.

One Response to “Minaj Moscato ‘revolutionising’ industry”

  1. sylvia says:

    would like to know if MYX is available in Calgary Alberta Canada. Excited to try this wine.
    Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more