You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 3 July 2015

HK’s Riesling Weeks winners revealed

1st September, 2014 by Rupert Millar

Wines of Germany has announced the winners of its Hong Kong Riesling Weeks competition from across the on- and off-trades.

HsT_ex7Hddj5izCRsRrPeHBGJhz7LXXbG13pLvAR1wIThe competition was held during the month of Riesling celebration in the city, part of Wines of Germany’s worldwide marketing drive to promote Riesling.

The campaign was well supported with over 70 outlets participating, a 30% increase on last year, with outlets offering pairing menus, Riesling by the glass, tastings, promotional offers and cooking workshops.

All participants apparently reported an increase in Riesling sales between 10% and 100% compared to the previous trading month, with customers in the on-trade, particularly Asian/Chinese restaurants, giving the most positive feedback.

The KO Dining Group (who run Kazuo Okada, Messina Il Ristorante and Yu Lei) won the overall prize and the chance to send a sommelier to Germany on next year’s Sommelier Spring Trip.

Second place went to wine club Kylix, which will get a one page advertorial in Marie Claire, while Yung Kee restaurant in Central took third place and a Vintec Classic series fridge to hold over 100 wine bottles.

Other prize winners were Abbelio Wines, city-super, Mango Tree restaurant, MGM Macau hotel group, Scmidt Vinothek, Summergate and Yui Kee Wine Club.

Individual winners of the Best Run Campaign Award, Photo Contest and OpenRice QR Game, will be announced at the HKTDC fair this November.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

10 of Hong Kong's oldest bars

To commemorate the 18th anniversary of Hong Kong’s handover on 1 July 1997, more...

Pontifex Scholarship 2015 open for entries

Wine Australia and The Daniel Pontifex Memorial Trust have opened the 2015 more...

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Social Media Editor

Competitive

English fizz attracts new deal

English sparkling wine producer Jenkyn Place has stepped up its ambitions by more...

The week in pictures: Hong Kong

The new Veuve Clicquot cocktail, the indefatigable Etienne Hugel and tasting more...

The week in pictures

Pub-friendly pooches, Kevin Spacey and a one-off tasting of Achaval Ferrer more...

UK Sales Manager

London, United Kingdom

Burgundy headlines at Acker’s June HK auction

Featuring smaller-sized lots and classic vintages of Burgundy and Bordeaux, more...

Wine from Napoleon’s carriage to be sold

A bottle of wine apparently found in Napoleon’s carriage after Waterloo – more...

Bordeaux 2005: Biggest movers

Expectation surrounding the 2005s is building and pushing up prices for top more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Deadline looms for IWSC digital post

The International Wine & Spirit Competition has made a final call for more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Virtual reality could treat alcoholism

Virtual reality therapy is a "promising approach" to the treatment of alcohol more...

PR Manager

Competitive

Hong Kong: Red obsession

While whites are starting to be taken seriously in Hong Kong restaurants, the more...

Top 10 Hong Kong craft beer bars

Anyone looking to quench their thirst with a ginseng microbrew should more...

UK vineyards included in tax relief scheme

Winemakers in the UK will be able to benefit from income tax changes for the more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Parker retrospective boosts 05 Palmer

Château Palmer’s 2005 is the latest wine from that vintage to see an more...