HK’s Riesling Weeks winners revealed

Wines of Germany has announced the winners of its Hong Kong Riesling Weeks competition from across the on- and off-trades.

HsT_ex7Hddj5izCRsRrPeHBGJhz7LXXbG13pLvAR1wIThe competition was held during the month of Riesling celebration in the city, part of Wines of Germany’s worldwide marketing drive to promote Riesling.

The campaign was well supported with over 70 outlets participating, a 30% increase on last year, with outlets offering pairing menus, Riesling by the glass, tastings, promotional offers and cooking workshops.

All participants apparently reported an increase in Riesling sales between 10% and 100% compared to the previous trading month, with customers in the on-trade, particularly Asian/Chinese restaurants, giving the most positive feedback.

The KO Dining Group (who run Kazuo Okada, Messina Il Ristorante and Yu Lei) won the overall prize and the chance to send a sommelier to Germany on next year’s Sommelier Spring Trip.

Second place went to wine club Kylix, which will get a one page advertorial in Marie Claire, while Yung Kee restaurant in Central took third place and a Vintec Classic series fridge to hold over 100 wine bottles.

Other prize winners were Abbelio Wines, city-super, Mango Tree restaurant, MGM Macau hotel group, Scmidt Vinothek, Summergate and Yui Kee Wine Club.

Individual winners of the Best Run Campaign Award, Photo Contest and OpenRice QR Game, will be announced at the HKTDC fair this November.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Digital Co-ordinator

Alliance Wine
London, UK

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine
Europe

Argentina Breaking New Ground Masterclass Series

Manchester,United Kingdom
16th Oct 2018

Argentina Breaking New Ground Masterclass Series

Leeds,United Kingdom
17th Oct 2018

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018
Click to view more

The Global Sauvignon Blanc Masters 2018

Deadline : 15th October 2018

Global Chardonnay Masters 2018

Deadline : 17th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more