‘Growler’ trend growing in London

Having kicked off in the US, Londoners are fast developing a thirst for growlers – 64-ounce glass jugs sold by breweries and off-licences to carry beer home in.

We Brought Beer in Balham has gotten in on the growler trend

We Brought Beer in Balham has gotten in on the growler trend

Pioneering the trend in Balham is newcomer We Brought Beer, which opened in the south London borough in August.

The shop imports the heavyweight vessels from the US and sells them at £12.50 a pop. A rotating selection of four draft beers is on offer at the shop, owned by James Hickson, for growler filling.

“People like the concept when it is explained to them. We are already having to source more growlers to keep up with demand,” Hickson told Time Out.

We Brought Beer also sells a broad range of London craft beers by the bottle, along with home brewing kits.

In April, BrewDog opened its first craft beer shop, Bottledog, in the north London borough of Camden offering growlers and a selection of draft beers to fill them with.

Like We Brought Beer, Bottledog offers four different draft beers for growlers, which are changed on a weekly basis.

Selling the growlers in one or two-litre formats at £5 and £10 respectively, fills range from £6.50-8.50 per litre with the shop currently selling around 120 litres a week.

Clapton Craft in east London meanwhile, sells 64-ounce growlers for £6, which are sealed with a screwcap after filling and can allegedly keep fresh for up to six weeks.

The majority of the growlers are filled with beer from London breweries, including The Kernel Brewery in Bermondsey, though some hail from the US and Europe.

Other London venues to have gotten in on the growler trend are Camden Town Brewery and Mother Kelly’s in Bethnal Green, which offers takeaway beer in four-pint flagons.

The name growler originated in Victorian times from the sound escaping CO2 made when fresh beer was carried from local pubs to people’s homes in pails.

One Response to “‘Growler’ trend growing in London”

  1. Gerry says:

    Dusty Dick’s Craft Beer Emporium in Crouch end does them now too

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more