‘Growler’ trend growing in London

4th September, 2014 by Lucy Shaw

Having kicked off in the US, Londoners are fast developing a thirst for growlers – 64-ounce glass jugs sold by breweries and off-licences to carry beer home in.

We Brought Beer in Balham has gotten in on the growler trend

We Brought Beer in Balham has gotten in on the growler trend

Pioneering the trend in Balham is newcomer We Brought Beer, which opened in the south London borough in August.

The shop imports the heavyweight vessels from the US and sells them at £12.50 a pop. A rotating selection of four draft beers is on offer at the shop, owned by James Hickson, for growler filling.

“People like the concept when it is explained to them. We are already having to source more growlers to keep up with demand,” Hickson told Time Out.

We Brought Beer also sells a broad range of London craft beers by the bottle, along with home brewing kits.

In April, BrewDog opened its first craft beer shop, Bottledog, in the north London borough of Camden offering growlers and a selection of draft beers to fill them with.

Like We Brought Beer, Bottledog offers four different draft beers for growlers, which are changed on a weekly basis.

Selling the growlers in one or two-litre formats at £5 and £10 respectively, fills range from £6.50-8.50 per litre with the shop currently selling around 120 litres a week.

Clapton Craft in east London meanwhile, sells 64-ounce growlers for £6, which are sealed with a screwcap after filling and can allegedly keep fresh for up to six weeks.

The majority of the growlers are filled with beer from London breweries, including The Kernel Brewery in Bermondsey, though some hail from the US and Europe.

Other London venues to have gotten in on the growler trend are Camden Town Brewery and Mother Kelly’s in Bethnal Green, which offers takeaway beer in four-pint flagons.

The name growler originated in Victorian times from the sound escaping CO2 made when fresh beer was carried from local pubs to people’s homes in pails.

One Response to “‘Growler’ trend growing in London”

  1. Gerry says:

    Dusty Dick’s Craft Beer Emporium in Crouch end does them now too

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more