You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 1 July 2015

‘Growler’ trend growing in London

4th September, 2014 by Lucy Shaw

Having kicked off in the US, Londoners are fast developing a thirst for growlers – 64-ounce glass jugs sold by breweries and off-licences to carry beer home in.

We Brought Beer in Balham has gotten in on the growler trend

We Brought Beer in Balham has gotten in on the growler trend

Pioneering the trend in Balham is newcomer We Brought Beer, which opened in the south London borough in August.

The shop imports the heavyweight vessels from the US and sells them at £12.50 a pop. A rotating selection of four draft beers is on offer at the shop, owned by James Hickson, for growler filling.

“People like the concept when it is explained to them. We are already having to source more growlers to keep up with demand,” Hickson told Time Out.

We Brought Beer also sells a broad range of London craft beers by the bottle, along with home brewing kits.

In April, BrewDog opened its first craft beer shop, Bottledog, in the north London borough of Camden offering growlers and a selection of draft beers to fill them with.

Like We Brought Beer, Bottledog offers four different draft beers for growlers, which are changed on a weekly basis.

Selling the growlers in one or two-litre formats at £5 and £10 respectively, fills range from £6.50-8.50 per litre with the shop currently selling around 120 litres a week.

Clapton Craft in east London meanwhile, sells 64-ounce growlers for £6, which are sealed with a screwcap after filling and can allegedly keep fresh for up to six weeks.

The majority of the growlers are filled with beer from London breweries, including The Kernel Brewery in Bermondsey, though some hail from the US and Europe.

Other London venues to have gotten in on the growler trend are Camden Town Brewery and Mother Kelly’s in Bethnal Green, which offers takeaway beer in four-pint flagons.

The name growler originated in Victorian times from the sound escaping CO2 made when fresh beer was carried from local pubs to people’s homes in pails.

One Response to “‘Growler’ trend growing in London”

  1. Gerry says:

    Dusty Dick’s Craft Beer Emporium in Crouch end does them now too

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

AB InBev invests $1.5bn in US

Brewing colossus Anheuser-Busch InBev has announced plans to invest over US$1 more...

Antipodean craft brewers in tax tussle

A proposed tax refund for craft brewers in Australia should not be extended to more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Top 10 new craft beers

With new beers coming onto the market all the time, it can be difficult to keep more...

Brewers and suppliers tack on to craft

Leading drinks suppliers and brewing companies are expanding their craft beer more...

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

Top 10 Hong Kong craft beer bars

Anyone looking to quench their thirst with a ginseng microbrew should more...

Top 10 London rooftop bars

London's many rooftop bars offer not only an opportunity to get away from the more...

BBR to host pop-up dinners in 'secret' cellar

Berry Bros. & Rudd has unveiled a "secret" cellar underneath its shop in more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Beer festival in China’s Muslim area angers 'exiles'

In China’s predominantly Muslim region of Xinjiang, exiled groups of Uighur more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Around the world in 80 cocktails

Mr Fogg’s bar in Mayfair has launched an ambitious Around the World in 80 more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

World's cheapest city for a beer revealed

The average price of a bottle of beer is £1.07 in Krakow and Kiev, making them more...

Ten dead at beer company after attack

An attack at a beer distributor in the Mexican state of Nuevo León has left 10 more...

Chinese student builds house out of beer bottles

An engineering graduate and his father have built a two-storey house made out more...

Queen releases Bohemian Lager

Rock band Queen have launched a lager to celebrate 40 years since the release more...

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

Beck's forced to issue $50 refunds

Anyone that has bought a Beck's beer in the past four years could be entitled more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Wimbledon craft brewery starts production

Nearly two centuries after the first Wimbledon Brewery opened its doors, a new more...

Bar launches festival-themed cocktail list

Matt Whiley, the liquid alchemist in charge of Peg + Patriot, the bar at the more...