González Byass appoints UK distributor1st September, 2014 by Lauren Eads
González Byass has announced the appointment of Cellar Trends as the exclusive distributor of its UK spirits portfolio.
From 1 September, Cellar Trends will look after the sales, distribution and marketing of two of González Byass’ key focus brands, The London Nº1 Gin and Nomad whisky, with other premium brandies set to be launched by Gonzáez Byass in January 2015.
Martin Skelton, managing director of González Byass UK, said: “Cellar Trends are the ideal partner for González Byass and we believe their existing credentials are proof that they will be very effective in building our premium spirits brands in the UK.”
“Whilst our UK distribution arm – González Byass UK – has been growing with its wine portfolio (González Byass Sherry, Beronia Rioja, Champagne Deutz, Quinta do Noval, Wirra Wirra, Jackson Estate, etc..) we have a collection of superb quality premium spirits which have had great success in the Spanish and other international markets. Cellar Trends will be instrumental is ensuring continued success with our spirits in this market.”
The London Nº1 Gin is claimed by Gonzálas Byass to be the number two super premium gin brand in Spain.
Its Nomad Outland Whisky is a brand new launch from González Byass crafted Master Blender Antonio Flores of González Byass and renowned whisky expert Richard Paterson, Master Distiller.