You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 1 July 2015

David Beckham’s first whisky ad launched

2nd September, 2014 by Lauren Eads

David Beckham’s first advertisement promoting Haig Club whisky, a joint venture with Diageo, has been unveiled first launching in Singapore’s travel retail market.

Image 3 - WELCOME to Haig Club

David Beckham’s Haig Club whisky has released its first advertising campaign launching in Singapore’s travel retail market.

Haig Club, a single grain no-age-statement Scotch whisky crafted at Scotland’s oldest grain distillery Cameronbridge, was launched by UK drinks giant Diageo alongside sports icon David Beckham and music mogul Simon Fuller in April this year.

The brand has been launched for the first time at Singapore’s Changi Airport where the brand’s advertisements, featuring global icon Beckham, will be unveiled to the public before the campaign is rolled out globally later this year.

Doug Bagley, managing director of Diageo Global Travel and Middle East, said: “Haig Club is a brand built on heritage and tradition, and designed for our modern world.

“We’ve worked with our industry partners, DFS and Changi Airport Group, to ensure that the discerning travellers in Changi Airport are among the first in the world to experience Haig Club, with an exclusive and compelling shopping experience that offers an immersive, ground-breaking introduction to the brand and all the whisky has to offer.”

Haig Club, which also launched in London’s Selfridges in July, is bottled at 40% abv and carries an RRP of £40.

Image 1 - DFS and CAG welcome Haig Club in all terminals

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Prince Charles enjoys Scotch tour

HRH Prince Charles, Duke of Rothesay, paid a visit to a number of Scotch whisky more...

Machine makes 'non-clinking' ice cubes

An Italian design company has joined forced with Chivas to launch a machine more...

New £25m Chivas distillery opened

Nicola Sturgeon hailed the "exceptional quality" of Scotch whisky as she opened more...

Global Wine Buyer

London, United Kingdom

Competitive

Diageo closes in on £200m Gleneagles deal

Drinks giant Diageo is reportedly “close” to agreeing a sale of its luxury more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Diageo confirms Gleneagles sale to Shoreditch group

Diageo has confirmed the sale of its luxury hotel and golf resort in more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

WW1 Scotch to be auctioned

A bottle of Scotch whisky purportedly belonging to a soldier in the First World more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Tequila leads luxury spirits boost

Luxury brands of Tequila backed by celebrities such as P Diddy and George more...

SWA creates heavyweight London team

The Scotch Whisky Association has appointed a number of senior high-fliers from more...

Whisky has 'regained its attractiveness'

Scotch whisky is moving beyond its traditional consumer base and has "regained more...

PR Manager

Competitive

Top 10 Hong Kong craft beer bars

Anyone looking to quench their thirst with a ginseng microbrew should more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Japanese whisky shortage affects Nikka

Japan's Nikka Whisky will replace its entire range of single malts with more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Mumm releases Santana sparkler

Legendary guitarist Carlos Santana has teamed up with Mumm Napa to release a more...

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

Winemaker Sting sings to his wines

Musician Sting has revealed that he often sings in his wine cellar and likes to more...

UK Sales Manager

London, United Kingdom

Virtual reality could treat alcoholism

Virtual reality therapy is a "promising approach" to the treatment of alcohol more...

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...