d’Arenberg labels get a makeover

4th September, 2014 by Lucy Shaw

McLaren Vale estate d’Arenberg has given its labels a makeover in a bid to project a more sophisticated image.

Both “icon” wine The Dead Arm and the nine strong Artisan range have been given a new look. For the Artisan wines, d’Arenberg collaborated with Adelaide-based designers Voice to create an artistic interpretation of each of the quirky wine names.

The individual designs for the likes of Money Spider Roussanne and Wild Pixie Shiraz were then screen-printed and digitally recreated on each label. While rocking a new look, the labels still carry d’Arenberg’s signature red sash running from the top left to the bottom right hand side of the bottle.

“Each of these wines has its own distinct personality that flows through each vintage, which is a result of the attention I give to each of them,” said chief winemaker Chester Osborn.

“It was important that the same amount of detail and consideration was given to what’s on the outside of the bottle.

“We’re excited about this vintage release, and thrilled that these wines now proudly display labels that are representative of the wine these bottles contain, elegant, sophisticated and premium,” he added.

The southern Australian estate works with an impressive 33 different grape varieties and will be planting four new Italian and Spanish varieties this year.

The revamp is the first makeover The Dead Arm has received since the wine was created in 1993.

One Response to “d’Arenberg labels get a makeover”

  1. Kent Benson says:

    Elegant, sophisticated, and premium? I’d say that’s a good description of the old labels. Sorry Mr. Osborn, I love your wines but the new labels deliver a different message to my eyes – more like dumbed down, simple, and mass market. No doubt you did market research on this, so I’m probably an anomaly.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Staff Writer – The Drinks Business

The Drinks Business
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, UK

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

The Global Beer Masters 2017

Deadline : 1st August 2017

Champagne Masters 2017

Deadline : 4th August 2017

Global Chardonnay Masters 2017

Deadline : 10th August 2017

The Global Riesling Masters 2017

Deadline : 10th August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more