Britain braced for eau de gin and tonic

3rd September, 2014 by Lauren Eads

A US perfumer is set to launch its collection of quirky scents onto the British high street starting with one of its most popular scents – Gin & Tonic.

demeter-perfumes

Three “everyday scents” including the tempting dirt, pipe tobacco, pizza and gin and tonic perfumes produced by New York’s Demeter Fragrance Library are set to hit the shelves at Boots soon, as reported by The Telegraph.

The perfumer’s odd choice of scents is apparently intended to remind its wearer of their best and worst memories.

However the mind boggles when considering its motivation for including “earthworm” in its repertoire, a scent the brand’s owner and CEO, Mark Crames, describes as “deeper, richer and dirtier than Dirt”.

Mr Crames told The Independent: “Different scents make different people happy because of the experiences and memories that are associated to them. Some will have an affinity to the scent of tomato plants because they remind them of summer days spent pootling in the greenhouse. For others, the smell of dirt will remind them of carefree childhood days in the yard. Although many people simply enjoy wearing our scents because they’re unusual and stand apart from the majority of new releases that you might find in a typical department store.”

Founded in 1996, the perfumer launched with “true-life” scents of dirt, grass and tomato, however its range has since grown to include hundreds of off-beat scents including intriguing concoctions such as swimming pool, salt air and dregs.

Its bestsellers will be available from Boots from 9 September priced at £15 for 30ml.

The perfumer’s more conventional scents include beetroot, black pepper, blackberry pie, apple pie and brownie.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more