AWC has plans for Philippines

3rd September, 2014 by Rupert Millar

Jean Philippe Guillot, the Antique Wine Company’s new Asia sales director, on the company’s belief in opportunities in the Philippines.

Manila-SkylineSpeaking to the drinks business at AWC’s Hong Kong offices, Guillot said that the company was going to open an office in Manila with a focus on the on-trade there as well as some private clients.

“It’s a growing market, all the big hotels are there,” he said while noting that the City of Dreams casino in Macau, which AWC is developing ties with, is opening a franchise in Manila as well.

Next week AWC is hosting a Haut-Brion dinner at Sofitel Hotel to raise money for victims of Typhoon Haiyan.

AWC has an exclusive distribution deal in the Philippines with Clarendelle Haut-Brion.

However, while Bordeaux remains important, Guillot noted that Spanish wines are popular in the Philippines and the country is becoming a “big market” for the wines which, so far, have not made much of a dent in the Asia Pacific markets.

As such AWC has snapped up a number of exclusive distribution deals for Spanish wines in the country including Cava brand Codorniu.

Around the rest of the region, AWC has plans to work more in Taiwan having secured a distribution partnership with Olivier Delangre.

Guillot said that, unlike the UK, the focus was less on the on-trade in general (the Philippines and Macau aside) and that AWC wanted to present a “more personal”, “more dynamic” merchant model when it came to dealing with private clients at least, discarding generic email offers for tailormade ones and bringing clients into the office for monthly fine wine tastings.

“More face-to-face not screen-to-screen,” he explained, “we really want to be a tailor-made wine merchant.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more