Dude! Jeff Bridges stars in Kahlua campaign2nd September, 2014 by Lauren Eads
Oscar-winning actor Jeff Bridges has lent his considerable talents to rum-based liqueur brand Kahlua appearing in a short film celebrating the classic White Russian cocktail.
Set in the Mexican dessert in the early 70’s Kahlua’s The White Russian short film, directed by Ivan Zacharias, tells the story of an unlikely meeting between two men from “different worlds” narrated by a man reminiscing about the encounter – Jeff Bridges.
Of his decision to take part in the campaign and the resulting film, Bridges said: “The White Russian is one of the most popular classic cocktails and it’s seeing a massive revival right now, so to work with Kahlua on this project is great timing.
“As a short film entirely inspired by a simple classic cocktail, this story is creative, enigmatic and beautifully shot.”
Bridges, best known for his appearances in The Big Lebowski, Iron Man and True Grit, is set to host a private screening of the film in LA on 9 September.
Brian Mequet, vice president of rum and liqueurs at Pernod Ricard USA, said: “There are few classic cocktails that resonate as powerfully across generations as the White Russian made with Kahlua and we wanted to partner with a fellow icon like Jeff for this film to showcase the importance of a timeless classic.
“The White Russian’ was born out of a deep and longstanding appreciation for the classic cocktail and Jeff’s partnership in this project drove it home for us.”