What’s hot at Hedonism28th August, 2014 by Tom Bruce Gardyne
We count down the best selling labels over the summer at Hedonism Wines, Mayfair’s neighbourhood “offie” for hedge-fund managers, well-heeled Russians, local restaurateurs who have run out of Pétrus and anyone who enjoys stroking big bottles.
Founded by Russian mobile phone magnate Evgeny Chichvarkin, it boasts an entire gleaming wall of Château d’Yquem, and has just celebrated its second birthday. “It’s a vinous paradise, so stunningly seductive that it verges on the pornographic,” drooled the FT’s How to Spend It magazine, beloved of banker’s wives and the late Colonel Gadafi.
So what’s hot at Hedonism? “Talking to the team they were unanimous in saying Dom Pérignon, followed by Sassicaia and Tignanello, and the Californian icon Sine Qua Non,” Hedonism’s CEO Tatiana Fokina told the drinks business.
“Looking at the sales by region for the last four weeks it’s Bordeaux, which is 20% more than Burgundy, and then California and Champagne.”
Hedonism’s Top 8 by value (month to mid-August)
1. Ch. Mouton-Rothschild Collection 1945-2009: £106,250
2. Ch. Lafite-Rothschild 1990 Imperial (6l): £9,545
3. Ch. Cheval Blanc 1998 Imperial (6l): £8,332.25
4. Ch. Petrus 2004 Double Magnum (3l): £6,858.33
5. Ch. Pétrus 1982: £5,708
6. Cros Parantoux, Henri Jayer 2000: £5,318
7. Dom Pérignon Rosé 1998 Double Magnum: £4,349
8. Dom Pérignon 1998 Imperial: £4,166.67
Among September’s tastings at Hedonism are: New Zealand’s Seresin Estates, Tesseron Cognac and Cos d’Estournel. For details visit: www.hedonism.co.uk