Slurp.asia to set up in Singapore

14th August, 2014 by Patrick Schmitt

Hong Kong online wine retailer Slurp.asia is planning to open an office in Singapore by the end of next month.

slurp singapore logoExplaining the decision to extend its services to the small city state, Slurp.asia managing director Tom Chamberlain cited a fast-growing interest in fine wine which he said was reminiscent of Hong Kong a few years ago.

“We are so excited about Singapore… There is such energy, passion and enthusiasm for wine – just like Hong Kong when we first arrived,” he commented.

Chamberlain, who will lead the new project, said that Slurp.asia plan to replicate their Hong Kong model in Singapore, offering local enthusiasts fine wine brands, niche and rare mature bottles, as well as entry level wines through the online platform.

He also announced the appointment of Sabrina Hosford, formerly of Altaya Wines, as sales director for Slurp.asia, describing her as “one of the most respected and experienced business managers in the HK wine trade.”

Slurp is not alone in embracing an emerging wine market in Singapore.

Earlier this year we reported an increase in the number of merchants setting up offices in the state, noting that Singapore has just 100 wine suppliers serving a population of 5.3 million, compared to an estimated 350 catering for Hong Kong’s seven million people.

Chairman of UK merchant Berry Bros & Rudd, Simon Berry, described Singapore as “a hub for southeast Asia”, while Wealth Insight has recorded that the number of US dollar millionaires in Singapore doubled to 183,000 in the five years to 2012 and is expected to rise to 291,000 by 2017.

As we reported late last year, Singapore-based logistics company, CWT, is building a 750,000 square foot wine storage facility in Singapore – mostly to cater to private clients, including those from Indonesia who may want their wine closer to home than London, Geneva or even Hong Kong.

Slurp.asia is independent of Slurp.co.uk, which was placed into administration in July 2013 before being bought by Banbury based wine business SH Jones in June.

Slurp Asia was separated from the UK-based online wine business in 2011, although the majority shareholder of the Hong Kong operation is Jeremy Howard, who was also CEO of Slurp.co.uk before it was bought by SH Jones.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation Wines
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

Private Client Sales Manager

Cult Wines
Hammersmith, London, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 24th February 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more