Riesling top grape among rockers

18th August, 2014 by Lucy Shaw

Rock music lovers go gaga for Riesling while classical music fans prefer a glass of Gewürztraminer according to a recent survey.

Guns ‘N’ Roses fans have been found to be partial to Riesling

The survey, carried out by D&D Wine, a new online shop from restaurant group D&D London, found lovers of Queen and Guns ‘N’ Roses were most partial to Riesling, while Sauvignon Blanc had a broad fan demographic, including lovers of ABBA, The Beatles, Rihanna and Katy Perry.

Questioning 2,000 adults, lovers of Bach, Mozart and Gershwin favoured aromatic white grape Gewürztraminer.

“‘Like rock, Riesling is a diverse and complex proposition and you can choose anything from a sweet to a dry style to suit your own personal taste,” said Julien Tessier, shop manager for D&D Wine.

“Riesling has high acidity so it has immense ageing potential, similar to rock artists who have stood the test of time.

D&D Wine's Musical Wine Box launched in celebration of music and wine matching

D&D Wine’s Musical Wine Box launched in celebration of music and wine matching

“You could say that in a similar way to many rock stars, Riesling was badly behaved and had a bad reputation but it has been rehabilitated and made its comeback, bigger and better than ever,” he added.

Much has been made of the idea of music and wine matching of late. A 2008 study by Heriot-Watt University in Edinburgh on behalf of Chilean producer Aurelio Montes found that music can affect perception in other senses and change the way wine tastes.

The research is based on the theory of cognitive priming, which holds that certain styles of music stimulate, or prime, certain parts of the brain.

When wine is tasted, these areas are already active and have a corresponding effect on our perceptions of taste.

The study found that when a powerful piece of music such as O Fortuna from Carl Orff’s Carmina Burana is played, Montes Alpha Cabernet Sauvignon was perceived as being 60% richer and more robust than when no music is heard.

Similarly, Montes Alpha Chardonnay seems 40% bolder and fresher when accompanied by pop music.

To celebrate the relationship between music and wine, D&D Wine has created a Musical Wine Box featuring playlists for the different grape varieties on offer.

The company will be hosting a series of wine and music matching events this autumn, beginning with the “Bordeauxlicious Silent Disco” on 12 September.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more