You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 3 July 2015

Milan agency reinvents the wine pouch

29th August, 2014 by Lucy Shaw

Milan-based creative agency Reverse Innovation has come up with a novel take on the wine pouch in a bid to rid bag-in-box wine of its low quality image.

 

 

 

 

 

 

 

 

 

 

 

 

The sleek black design scooped an award in the Wine & Champagne category at The Dieline Awards 2014, run by packaging design website The Dieline.

Dubbed “Wine Pouch (R)evolution”, the agency aimed to strip bag-in-box wine of its negative associations via an innovative design where practicality and aesthetics collide.

Working with Friuli-based estate Gigante on the project, Reverse Innovation weaved elements of the estate’s history and geology into a contemporary design.

Reinterpreting the classic “Bordeaux” bottle via a play on solid areas and empty space, the matt finish of the outer packaging contrasts with the glossy pouch.

Via the use of blind embossing and UV varnish, the centre of the outer layer pays homage to the terraced vines planted on undulating slopes in the vineyard, in a graphic shaped like a vine leaf.

The Dieline described the design as offering “a pioneering approach to a very traditional packaging sector”.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

BBR to host pop-up dinners in 'secret' cellar

Berry Bros. & Rudd has unveiled a "secret" cellar underneath its shop in more...

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Winemaker Sting sings to his wines

Musician Sting has revealed that he often sings in his wine cellar and likes to more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Wine thieves go on trial

A gang of wine thieves accused of stealing a million euros worth of wine from more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

MMD bolsters Italian portfolio with Mazzei

Maisons Marques et Domaines has extended its Italian portfolio with the more...

Yealands sells majority stake

Yealands Family Wines' owner Peter Yealand has agreed to sell 80% of the more...

Men down $1k of ‘aphrodisiac’ wine at airport

Two Chinese air passengers downed an entire bottle of aphrodisiac wine after more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Symington Estates to uncover Douro's best grapes

Symington Family Estates has planted an experimental vineyard in the hottest more...

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

Bordeaux wine thieves found guilty

A French court has sentenced 15 men over the audacious theft of $1.1 million of more...

The Proust Q&A: Lorenzo Zonin

Italian winemaker Lorenzo Zonin opens up to db about cooking naked, more...

UK Sales Manager

London, United Kingdom

Top 10 wines in the US press

A Texan Albariño, NY Riesling and Californian Syrah are among the wine tips more...

Top 10 wines in the US press

An impressive Tannat-Merlot-Zinfandel blend from Uruguay and a Vernaccia from more...

English fizz attracts new deal

English sparkling wine producer Jenkyn Place has stepped up its ambitions by more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Mumm releases vintage collection

Champagne Mumm has released a new “Collection du Chef de Caves”, featuring more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...