Milan agency reinvents the wine pouch

29th August, 2014 by Lucy Shaw

Milan-based creative agency Reverse Innovation has come up with a novel take on the wine pouch in a bid to rid bag-in-box wine of its low quality image.

 

 

 

 

 

 

 

 

 

 

 

 

The sleek black design scooped an award in the Wine & Champagne category at The Dieline Awards 2014, run by packaging design website The Dieline.

Dubbed “Wine Pouch (R)evolution”, the agency aimed to strip bag-in-box wine of its negative associations via an innovative design where practicality and aesthetics collide.

Working with Friuli-based estate Gigante on the project, Reverse Innovation weaved elements of the estate’s history and geology into a contemporary design.

Reinterpreting the classic “Bordeaux” bottle via a play on solid areas and empty space, the matt finish of the outer packaging contrasts with the glossy pouch.

Via the use of blind embossing and UV varnish, the centre of the outer layer pays homage to the terraced vines planted on undulating slopes in the vineyard, in a graphic shaped like a vine leaf.

The Dieline described the design as offering “a pioneering approach to a very traditional packaging sector”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

Events and Trips Manager

Berkmann Wine Cellars
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
East Scotland, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 21st October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more