Milan agency reinvents the wine pouch

29th August, 2014 by Lucy Shaw

Milan-based creative agency Reverse Innovation has come up with a novel take on the wine pouch in a bid to rid bag-in-box wine of its low quality image.

 

 

 

 

 

 

 

 

 

 

 

 

The sleek black design scooped an award in the Wine & Champagne category at The Dieline Awards 2014, run by packaging design website The Dieline.

Dubbed “Wine Pouch (R)evolution”, the agency aimed to strip bag-in-box wine of its negative associations via an innovative design where practicality and aesthetics collide.

Working with Friuli-based estate Gigante on the project, Reverse Innovation weaved elements of the estate’s history and geology into a contemporary design.

Reinterpreting the classic “Bordeaux” bottle via a play on solid areas and empty space, the matt finish of the outer packaging contrasts with the glossy pouch.

Via the use of blind embossing and UV varnish, the centre of the outer layer pays homage to the terraced vines planted on undulating slopes in the vineyard, in a graphic shaped like a vine leaf.

The Dieline described the design as offering “a pioneering approach to a very traditional packaging sector”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more