Krug to launch pop-up crab shack

6th August, 2014 by Lucy Shaw

Keen to champion the concept of fizz and food matching, Champagne house Krug is to launch a pop-up crab shack on London’s South Bank this September.

Krug & Krustacean, which will take place between 3-7 September, is the fruit of a collaboration with new London restaurant Beast in Marylebone.

The brainchild of Burger & Lobster founder Mikhail Zelman, Beast opened in May and specialises in Norwegian red king crab and Angus steaks for £75 a head.

Aiming to bring a slice of Scandinavia to the South Bank, Krug will be reusing the wooden dining pods erected in Covent Garden last Christmas during its Krug Kreperie pop-up, where Krug Grande Cuvée was paired with a series of pancakes.

Chefs from Beast will be on hand to cook the Norwegian red king crabs, which can cost up to four times the price of good quality lobster.

For £40, diners can enjoy a glass of Krug Grande Cuvée and either a giant crab claw or a king crab club sandwich.

Krug’s cellar master, Eric Lebel, believes the saltiness of the crab makes a perfect pairing for Krug Grande Cuvée. He describes the match as offering: “an explosion of aromas and flavours of unparalleled elegance.”

In addition to Burger & Lobster and Beast, Zelman also owns the Goodman steak restaurant chain.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more