Krug to launch pop-up crab shack

6th August, 2014 by Lucy Shaw

Keen to champion the concept of fizz and food matching, Champagne house Krug is to launch a pop-up crab shack on London’s South Bank this September.

Krug & Krustacean, which will take place between 3-7 September, is the fruit of a collaboration with new London restaurant Beast in Marylebone.

The brainchild of Burger & Lobster founder Mikhail Zelman, Beast opened in May and specialises in Norwegian red king crab and Angus steaks for £75 a head.

Aiming to bring a slice of Scandinavia to the South Bank, Krug will be reusing the wooden dining pods erected in Covent Garden last Christmas during its Krug Kreperie pop-up, where Krug Grande Cuvée was paired with a series of pancakes.

Chefs from Beast will be on hand to cook the Norwegian red king crabs, which can cost up to four times the price of good quality lobster.

For £40, diners can enjoy a glass of Krug Grande Cuvée and either a giant crab claw or a king crab club sandwich.

Krug’s cellar master, Eric Lebel, believes the saltiness of the crab makes a perfect pairing for Krug Grande Cuvée. He describes the match as offering: “an explosion of aromas and flavours of unparalleled elegance.”

In addition to Burger & Lobster and Beast, Zelman also owns the Goodman steak restaurant chain.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, GB

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

The Global Sparkling Masters 2017

Deadline : 4th August 2017

Champagne Masters 2017

Deadline : 4th August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more