Krug to launch pop-up crab shack
6th August, 2014 by Lucy Shaw
Keen to champion the concept of fizz and food matching, Champagne house Krug is to launch a pop-up crab shack on London’s South Bank this September.
Krug & Krustacean, which will take place between 3-7 September, is the fruit of a collaboration with new London restaurant Beast in Marylebone.
The brainchild of Burger & Lobster founder Mikhail Zelman, Beast opened in May and specialises in Norwegian red king crab and Angus steaks for £75 a head.
Aiming to bring a slice of Scandinavia to the South Bank, Krug will be reusing the wooden dining pods erected in Covent Garden last Christmas during its Krug Kreperie pop-up, where Krug Grande Cuvée was paired with a series of pancakes.
Chefs from Beast will be on hand to cook the Norwegian red king crabs, which can cost up to four times the price of good quality lobster.
For £40, diners can enjoy a glass of Krug Grande Cuvée and either a giant crab claw or a king crab club sandwich.
Krug’s cellar master, Eric Lebel, believes the saltiness of the crab makes a perfect pairing for Krug Grande Cuvée. He describes the match as offering: “an explosion of aromas and flavours of unparalleled elegance.”
In addition to Burger & Lobster and Beast, Zelman also owns the Goodman steak restaurant chain.